SMELLY RETAINER/NIGHTGUARD?
Global Campaign
Global Campaign
ProGuard & Retainer is a product by Polident and GSK that has cleaning range goes beyond toothpaste to make sure your dental appliance stays clean and fresh. It removes stains, odors and stops discoloration from your dental appliance.
Challenge:
Communicate that it kills 99.9% of odor-causing bacteria.
Insight:
Most retainer or nightguard users don’t realise that their appliances can cause odor.
Idea:
Show with culturally known smelly food that without Proguard and Retainer daily cleanser,
odor is there.
TVC/ YOUTUBE 15s
YOUTUBE Unskippable 6s
TIK TOK
TIK TOK