Vans spent the last 53 years defining skate culture.
But in 2020, as they become global fashion icons,
pro skaters aren’t wearing Vans Pro Classics anymore.
We realized for pros, skateboarding is more than a hobby,
it’s their mode of transportation.  One that is both cool and sustainable, yet not enough to be taken seriously by society.

With the Olympics recognising skating as a sport,  Vans thought it was time to recognise it as a form of transport.
We launched "Off the Road" a collaboration with Google Maps to develop the first navigation service for pro skaters