MORNING AFTER ISLAND
In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally.
THE OUTCOME
As a result of our continued PR and lobbying efforts throughout 2022, the President signed newlegislation on March 8, 2023 fully legalizing the pill and creating an official protocol for victims of sexual violence, giving Honduran women the rights and support they’ve been denied fordecades. Finally, we retired the Morning After Island. But, while the platform itself may be gone, its impact will remain forever.
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THE AWARDS
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