LGBT community is a great pillar of society, teaching us that love is everything,
has not really been visualized in advertising as it should,
we have seen some, but it is not enough. Budweiser thinks that,
but the new generation of drinkers don’t think it does. As a brand,
Bud will take a permanent stand for the community and show once again, that everyone is welcomed.
We’ll proudly change the emblematic from “King of beer” to “Queen of beer” for good..
AD/
Melisa Rodriguez
Adriana Weinberg
VIDEO CASE